AAPL iPhone OS event. $AAPL #IPAD #APPLE

·         AAPL iPhone OS event.  New software for iPhone made available to developers (will be available to users in the summer).  gives color on iPad and iPhone sales.  so far seems to be non-event.

·         Apple Event update.  the co held an event @ 1pmET Thurs to unveil its next-gen iPhone OS

·         New features include Multitasking for third party apps; Folders to better organize and access apps; improved Mail with a unified inbox, fast inbox switching and threaded messages; enhanced Enterprise support with even better data protection, mobile device management, wireless app distribution and more; Apple's new iAd mobile advertising platform; and iBooks, the delightful new ebook reader and online bookstore recently debuted on the iPad.

·         The iPhone OS 4 beta software and SDK are available immediately for iPhone Developer Program members at  developer.apple.com. iPhone OS 4 will be available as a software update to iPhone and iPod touch users this summer

·         aside from the OS, Apple gave some color on unit sales.  Steve Jobs says that to date, there have been 50MM iPhones sold (which implies ~7.5MM in the Mar-end Q and early Apr…..St ests are ~6-7.5MM units for the Mar Q).  on Ipad, Jobs says the company has sold 450K iPads (Apple already said it sold 300K iPads in the first day of release this past weekend, implying ~150K over the last few days).